Invention

MAKE48

 

MAKE48 is an exciting look at the entire invention process from idea to store shelf. In this unique series, teams compete to develop a new product idea, plan it, make a prototype and pitch it – all in just 48 hours. In the first four episodes, the viewer is immersed in the action as the invention process unfolds. With the constant pressure of the “ticking clock,” the teams brainstorm, design and build their ideas in order to pitch a working prototype to a team of industry-savvy judges. Industry A-listers roam the competition floor and give advice on all facets of product design and development, and a panel of industry experts weigh in on the prototype’s function and marketability. At the end of the second day, the field will be narrowed down to just three teams who advance on the path to market. Judges include: buyers from the home shopping channel QVC, Squatty Potty’s Judy Edwards (a Shark Tank mega-success), and Wet and Forget’s Adam Smith. In episode five, the prototype judging begins and only three inventions are chosen to move on to episode six, “The Road to Marketplace,” where they are fine-tuned, tested, and re-engineered by national design firms. Then, in episode seven, the top three teams are paired with national creative marketing firms to dive into the world of marketing, creative strategy, crowd- funding, product video production and brand strategy. Episode eight is the finale, where the product developers present the final design along with manufacturing and marketing plans to an industry panel and crowd-funding experts at Indiegogo. The product crowdfunding campaigns are launched on Indiegogo to promote the product and gain critical consumer feedback in advance of the actual retail launch. The finale ends with the final outcome of the three new products heading to market.

 

 

 

AMERICAN EXPERIENCE
Edison

 

The holder of more patents than any other inventor in history, Thomas Alva Edison had amassed a fortune and achieved glory as the genius behind such revolutionary inventions as sound recording, motion pictures and electric light. This film offers new perspectives on the man and his milieu, and illuminates the nature of inventing and its role in turn-of-the century America’s rush to the future.

 

 

NOVA
Ben Franklin’s Balloons

 

The first stage in the adventure of human flight began with daring inventors and aeronauts in 18th-century Paris, where a handful of brilliant and colorful pioneers developed all the essential features of today’s hot air and gas balloons. Their exploits fascinated Benjamin Franklin, who was serving in Paris as the American ambassador. To explore this burst of innovation, NOVA re-creates key flights, including the world’s first manned voyage on November 21, 1783. A descendant of the Montgolfier brothers, who invented the hot-air balloon, will join a team to build an accurate replica of the fragile paper and canvas craft using 18th-century tools and materials. NOVA evokes the thrilling and daunting prospect that the balloon pioneers faced as they left Earth for the first time.