educational

The Mission of Reaching Far and Deep

 

CEO Message

 

Leslie Wilcox, PBS Hawai‘i President and CEOThe theme of human connection ran alongside the subject of digital media strategies at the PBS Annual Meeting last month in Nashville, Tennessee. Which felt just right. What we strive to do in public media is combine the power of touch and the reach of tech to serve our home states.

 

Why meet in Nashville? Because PBS representatives from around the country need to meet somewhere – and Music City was a great setting for renowned filmmaker Ken Burns to share his newest epic, Country Music.

 

He spoke in a hotel ballroom two blocks from a boulevard of windows-thrown-open, live-music honky tonks. The eight-part, 16-hour film premieres on PBS stations nationally on Sunday, September 15.

 

At the conference, Burns said the film isn’t only for country music fans. At the heart of this American art form are honesty, vulnerability and real life. It’s about the joy of love and family, the hurt of betrayal, loneliness, regret, resilience, toil, faith, independence and the lure of the open road.

 

The Mission of Reaching Far and Deep

Leslie at Nashville conference with national PBS figures (right to left)
news anchor Judy Woodruff, commentator David Brooks and
(far left) arts adviser Jane Chu

 

I had the privilege of taking part in a discussion on stage with heavy hitters: (right to left) PBS NewsHour anchor and managing editor Judy Woodruff; NY Times Op-Ed columnist/PBS NewsHour commentator/author David Brooks and (far left) PBS Arts Adviser Jane Chu. We looked at how the arts reach deep within people and we considered Brooks’ proposition that the neighborhood, not the individual, is the essential unit of social change. And we talked about using local knowledge to determine the best ways to convene and authentically engage communities of diverse voices.

 

Just as there’s no quick fix for the broken heart in a country song, there’s no manual for success in the rapidly changing media industry. The spinning evolution of tech choices, viewer options and fragmented audiences requires media makers to be agile and relentlessly purposeful – and that still doesn’t assure success.

 

Here’s an industry expectation that’s a safe bet: In three years or less there will be as many digital screens as live TV screens being used to view programming.

 

PBS KIDS viewing is already there. Digital screens dominate in front of young children, who also use them to play PBS educational video games.

 

Back from Nashville, our local team knows that we need more than quality programming going for PBS Hawaiʻi; we need to offer easy availability. You as a viewer want to be able to watch what you want – when and where you want it. Our Passport streaming service and our website on-demand programs are a start.

 

If PBS Hawaiʻi’s digital strategy goals were a country music song, the title would be “I’ll Go Anywhere With You.”

 

Aloha Nui,

Leslie signature


 

CIVILIZATIONS
What is Art (Good For)?

 

Explore art in the age of revolution, war and profound scientific change to consider the question: Should art create a separate realm, a place of escape, or should it plunge into the chaos, transforming the way we see and live in the world?

 

 

Curious George 3:
Back to the Jungle

 

Presenting a feature-length movie for the very young set – with an early-morning time that works for them! Curious George 3: Back to the Jungle is an adventure-filled movie that has our favorite monkey taking part in a space mission. A little “monkeying around” causes him to crash-land in Africa. While a worried Man with the Yellow Hat searches for him, George bravely explores the jungle and makes new animal friends along the way. Reunited at last, the two best pals share adventures with their new friends. This show, like other PBS children’s programming, is curriculum-based and educational.

 

PBS KIDS Back to School Sweepstakes

Back to School Sweepstakes

“PBS KIDS and Whole Foods Market share a commitment to the healthy development of children and families,” said Lesli Rotenberg, General Manager, Children’s Media, PBS. So PBS KIDS and Whole Foods Market have teamed up to offer a new line of back-to-school products, from notebooks made from recycled paper to organic cotton backpacks and reusable lunch totes, available exclusively at Whole Foods Market stores this July and August.

 

Enter to win one of five PBS Back to School Packs

PBS KIDS Enter to Win a Back Pack

Enter Sweepstakes

 
One-hundred percent of PBS KIDS’ net proceeds from the line will support PBS KIDS educational programming, dedicated to helping all children succeed in school and in life, while Whole Foods Market will donate a percentage of total sales, up to $25,000, to Whole Kids Foundation™, an organization dedicated to improving children’s nutrition and wellness.

 

“Proceeds from the new PBS KIDS back-to-school line will help support PBS KIDS’ mission: to open worlds of possibilities for all children through engaging media content,” said Rotenberg.

 

In addition, for every Esperos backpack, pencil case and lunch tote purchased, Esperos will donate 10 percent of proceeds to help fund education for children in need through the Esperos Carry Hope™ initiative.

Barney & Friends

 

BARNEY is a loveable purple dinosaur who comes to life through children’s imaginations. Barney’s dinosaur friends Baby Bop and her big brother BJ and his ethnically diverse cast of child playmates solve problems and discover the world around them.
For children 6 months to 3 years old.
Visit the Web site: http://pbskids.org/barney

 

Series Goals
Highlight important childhood concepts.
Help children understand and deal with those concepts.

 

Each episode is built around one theme, such as learning to count, identifying colors or shapes, or making friends. The concepts within each episode are repeated in various ways to reinforce understanding for young children.

 

Helping Kids Prepare for School
Barney helps teach educational concepts through pretend play, singing, reciting rhymes and playing games. Strong emphasis is placed on social skills such as making friends, sharing, good manners, and cooperation. The series also stimulates language development, problem-solving, music and physical activity, so that children are prepared for the social and learning situations they will encounter in a school setting.

Daniel Tiger’s Neighborhood

 

Daniel Tiger’s Neighborhood is an animated program for preschoolers ages 2 to 4 which builds on the pioneering PBS series, Mister Rogers’ Neighborhood. This new series, for a new generation of children, tells its engaging stories about the life of a preschooler using musical strategies grounded in Fred Rogers’ landmark social-emotional curriculum. Through imagination, creativity and music, Daniel and his friends learn the key social skills necessary for school and for life.

 

 

The star of the series is 4-year-old Daniel Tiger, son of the original program’s beloved puppet Daniel Striped Tiger, who invites young viewers into his world, giving them a kid’s eye view of his life. Daniel talks directly to viewers, warmly drawing them in and making them feel like one of his neighbors. As they closely follow and share Daniel’s everyday adventures, preschoolers and their families learn fun and practical strategies and skills necessary for growing and learning.

 

 

Each episode of Daniel Tiger’s Neighborhood consists of two engaging stories that center on a common early learning theme such as dealing with disappointment. One of the key ingredients that sets the new series apart is its groundbreaking use of catchy, musical strategies that reinforce each theme and that preschoolers and parents will both sing – and use – together in their daily lives.

 

 

The series’ stories were written based on extensive input from a wide range of early learning specialists, formative research with children and the benefit of more than 40 years of the work of Fred Rogers. It all adds up to a powerful tool for parents: an entertaining and thoughtful guide for today’s families that integrates music, interactivity and a research-based curriculum.

 

 

Curious George

 

CURIOUS GEORGE is a 2-time Daytime Emmy® award-winning animated series based on the popular books by Margret and H.A. Rey. It airs daily on PBS KIDS. (Check local listings or the TV Schedule for dates and times.)

 

Aimed at preschool viewers (ages three to five), the goal of the series is to inspire children to explore science, engineering, and math in the world around them. And what better guide is there for this kind of exploration than the world’s most curious monkey?

 

George lives to find new things to discover, touch, spill, and chew. Everything is new to George and worth investigating. Of course, in George’s hands — all four of them — investigation often leads to unintended consequences! Throughout George’s adventures, he encounters and models basic concepts in each of the three content areas.

 

While remaining true to the look and feel of the beloved books, the daily series expands George’s world to include a host of colorful new characters and locales. Each episode features two animated stories followed by short live-action segments in which real kids investigate the ideas that George introduces in the stories. The first season was narrated by Emmy® award-winning actor William H. Macy.

 

The CURIOUS GEORGE series also aims to show parents and caregivers how to foster the development of science and math literacy in children. In addition to programming, the series is supported by a substantial educational outreach campaign that develops relevant materials and distributes them to librarians, teachers, community centers, and families. These materials offer activities designed to support and extend the learning objectives of the series.

 

Each episode of CURIOUS GEORGE is closed captioned by the Caption Center at WGBH for viewers who are deaf or hard-of-hearing.

 

CURIOUS GEORGE is a production of Imagine Entertainment, WGBH Boston, and Universal 1440 Entertainment, LLC.