idea

MAKE48

 

MAKE48 is an exciting look at the entire invention process from idea to store shelf. In this unique series, teams compete to develop a new product idea, plan it, make a prototype and pitch it – all in just 48 hours. In the first four episodes, the viewer is immersed in the action as the invention process unfolds. With the constant pressure of the “ticking clock,” the teams brainstorm, design and build their ideas in order to pitch a working prototype to a team of industry-savvy judges. Industry A-listers roam the competition floor and give advice on all facets of product design and development, and a panel of industry experts weigh in on the prototype’s function and marketability. At the end of the second day, the field will be narrowed down to just three teams who advance on the path to market. Judges include: buyers from the home shopping channel QVC, Squatty Potty’s Judy Edwards (a Shark Tank mega-success), and Wet and Forget’s Adam Smith. In episode five, the prototype judging begins and only three inventions are chosen to move on to episode six, “The Road to Marketplace,” where they are fine-tuned, tested, and re-engineered by national design firms. Then, in episode seven, the top three teams are paired with national creative marketing firms to dive into the world of marketing, creative strategy, crowd- funding, product video production and brand strategy. Episode eight is the finale, where the product developers present the final design along with manufacturing and marketing plans to an industry panel and crowd-funding experts at Indiegogo. The product crowdfunding campaigns are launched on Indiegogo to promote the product and gain critical consumer feedback in advance of the actual retail launch. The finale ends with the final outcome of the three new products heading to market.

 

 

 

THE OPEN MIND
High-Tech Dystopia and Utopia

THE OPEN MIND Hosted by Alexander Heffner

 

A half hour weekly public affairs broadcast, THE OPEN MIND is a thoughtful excursion into the world of ideas, exploring issues of national and public concern with the most compelling minds of our times. Hosted by Alexander Heffner.

 

High-Tech Dystopia and Utopia

 

Guest: Malka Older. Techno-political thriller writer and humanitarian aid worker Malka Older discusses the challenges of the Cyber Age.

 

 

 

THE OPEN MIND
Charitarian Patriotism

THE OPEN MIND Hosted by Alexander Heffner

 

A half hour weekly public affairs broadcast, THE OPEN MIND is a thoughtful excursion into the world of ideas, exploring issues of national and public concern with the most compelling minds of our times. Hosted by Alexander Heffner.

 

Charitarian Patriotism
Guest: Lawrence Benenson. Investor, philanthropist, and Patriotic Millionaires founding member Lawrence Benenson discusses solutions to pressing American political and economic inequity.

 

 

 

INSIGHTS ON PBS HAWAI‘I
Prison Reform

 

At the estimated cost of $525 million, the Governor wants to build a new State jail in Hālawa to replace the outdated and overcrowded O‘ahu Community Correctional Center in Kalihi. A lawmaker has a different, lower-cost replacement idea for OCCC: Buy the underutilized federal detention center near the Daniel K. Inouye International Airport and house inmates there. Meanwhile, a task force says the state should rethink its strategy from locking up people to rehabilitation. What do you think? Join the conversation on Prison Reform on INSIGHTS ON PBS HAWAI‘I. You can phone in, or leave us a comment on Facebook or Twitter.

 

Phone Lines:
462-5000 on Oahu or 800-238-4847 on the Neighbor Islands.

 

Email:
insights@pbshawaii.org

 

Facebook:
Visit the PBS Hawai‘i Facebook page.

 

Twitter:
Join our live discussion using #pbsinsights

 

 

 

ART IN THE TWENTY-FIRST CENTURY
Berlin

ART IN THE TWENTY-FIRST CENTURY: Berlin

 

Olafur Eliasson considers the impact of art beyond the object in this preview of the upcoming Berlin episode from Season 9 of the Art in the Twenty-First Century television series. Featured artists include Nathalie Djurberg & Hans Berg, Hiwa K and Susan Philipsz.

 

Preview

 

 

 

AMERICAN MASTERS
Hedy Lamarr

AMERICAN MASTERS: Hedy Lamarr

 

Discover the ingenious inventor behind the beautiful face as the Hollywood star tells her own story in a newly discovered interview. Learn how Hedy Lamarr’s pioneering work is the basis for secure WiFi, GPS and Bluetooth technology.

 

Preview

 

 

 

AMERICAN MASTERS
Margaret Mitchell: American Rebel

 

Margaret Mitchell: American Rebel engages leading historians, biographers and personal friends to reveal a complex woman who experienced profound identity shifts during her life and struggled with the two great issues of her day: the changing role of women and the liberation of African Americans. A charismatic force until a tragic accident lead to her death at age 48, Mitchell rebelled against the stifling social restrictions placed on women: as an unconventional tomboy, a defiant debutante, a brazen flapper, one of Georgia’s first female newspaper reporters, and, later, as a philanthropist who risked her life to fund African American education. Emmy®-winning executive producer/writer Pamela Roberts uses reenactments based on Mitchell’s personal letters and journals to show how her upbringing and romantic relationships influenced the creation of Gone With the Wind. The film also explores Scarlett and Rhett’s place as two of the world’s greatest lovers and the public’s initial reception to the book and David O. Selznick’s 1939 epic film – from racial lightning rod to model for survival. 2012 marks the 75th anniversary of Mitchell’s Pulitzer Prize win for the only book published during her lifetime and Gone With the Wind’s lasting popularity seems permanently etched in the American cultural landscape.

 

 

ART BASEL: A PORTRAIT

 

Basel, Switzerland’s third most populous city, boasts the highest concentration of museums and the oldest public art collection in the world. Each year in June, the city also plays host to the largest and most influential art fair in the world. This documentary offers viewers a glimpse of the city, the attendees and the art of the famous fair while tracing its 40-year history.

 

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