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The Mission of Reaching Far and Deep

 

CEO Message

 

Leslie Wilcox, PBS Hawai‘i President and CEOThe theme of human connection ran alongside the subject of digital media strategies at the PBS Annual Meeting last month in Nashville, Tennessee. Which felt just right. What we strive to do in public media is combine the power of touch and the reach of tech to serve our home states.

 

Why meet in Nashville? Because PBS representatives from around the country need to meet somewhere – and Music City was a great setting for renowned filmmaker Ken Burns to share his newest epic, Country Music.

 

He spoke in a hotel ballroom two blocks from a boulevard of windows-thrown-open, live-music honky tonks. The eight-part, 16-hour film premieres on PBS stations nationally on Sunday, September 15.

 

At the conference, Burns said the film isn’t only for country music fans. At the heart of this American art form are honesty, vulnerability and real life. It’s about the joy of love and family, the hurt of betrayal, loneliness, regret, resilience, toil, faith, independence and the lure of the open road.

 

The Mission of Reaching Far and Deep

Leslie at Nashville conference with national PBS figures (right to left)
news anchor Judy Woodruff, commentator David Brooks and
(far left) arts adviser Jane Chu

 

I had the privilege of taking part in a discussion on stage with heavy hitters: (right to left) PBS NewsHour anchor and managing editor Judy Woodruff; NY Times Op-Ed columnist/PBS NewsHour commentator/author David Brooks and (far left) PBS Arts Adviser Jane Chu. We looked at how the arts reach deep within people and we considered Brooks’ proposition that the neighborhood, not the individual, is the essential unit of social change. And we talked about using local knowledge to determine the best ways to convene and authentically engage communities of diverse voices.

 

Just as there’s no quick fix for the broken heart in a country song, there’s no manual for success in the rapidly changing media industry. The spinning evolution of tech choices, viewer options and fragmented audiences requires media makers to be agile and relentlessly purposeful – and that still doesn’t assure success.

 

Here’s an industry expectation that’s a safe bet: In three years or less there will be as many digital screens as live TV screens being used to view programming.

 

PBS KIDS viewing is already there. Digital screens dominate in front of young children, who also use them to play PBS educational video games.

 

Back from Nashville, our local team knows that we need more than quality programming going for PBS Hawaiʻi; we need to offer easy availability. You as a viewer want to be able to watch what you want – when and where you want it. Our Passport streaming service and our website on-demand programs are a start.

 

If PBS Hawaiʻi’s digital strategy goals were a country music song, the title would be “I’ll Go Anywhere With You.”

 

Aloha Nui,

Leslie signature


 

INSIGHTS ON PBS HAWAI‘I
How Big a Role Will Solar Play in Hawai‘i’s Goals for a Clean Energy Future?

 

The demand in Hawaii for residential rooftop solar permits has declined between 50-70% when you compare any given week in 2012 vs. 2016. The reasons have been widely reported and debated. Where does that leave solar as part of the diverse portfolio of renewable energy resources needed to achieve the State’s ambitious goal? By 2045, electricity must be generated using 100% clean energy.

 

Your questions and comments are welcome via phone, email and via Twitter during the Live Broadcast.

 

Phone Lines:
462-5000 on Oahu or 800-238-4847 on the Neighbor Islands.

 

Email:insights@pbshawaii.org

 

Twitter:
Join our live discussion using #pbsinsights

 



INSIGHTS ON PBS HAWAI‘I
What is the Future for Hawai‘i’s Largest Power Utility?

 

A multi-billion dollar deal merging Hawaiian Electric and its subsidiaries with Florida energy company NextEra Energy is on the table. NextEra Energy says it will provide a more affordable clean energy future for Hawai‘i, but opponents have concerns over how a merger might impact consumers and Hawai‘i’s renewable energy goals. The pending deal has also prompted some to examine the merits of other available options, such as utility cooperatives or county-run utilities.

 

Your questions and comments are welcome via phone, email and via Twitter during the Live Broadcast.

 

Phone Lines:
973-1000 on Oahu or 800-238-4847 on the Neighbor Islands.

 

Email:
insights@pbshawaii.org

 

Twitter:
Join our live discussion using #pbsinsights