strategy

The Mission of Reaching Far and Deep

 

CEO Message

 

Leslie Wilcox, PBS Hawai‘i President and CEOThe theme of human connection ran alongside the subject of digital media strategies at the PBS Annual Meeting last month in Nashville, Tennessee. Which felt just right. What we strive to do in public media is combine the power of touch and the reach of tech to serve our home states.

 

Why meet in Nashville? Because PBS representatives from around the country need to meet somewhere – and Music City was a great setting for renowned filmmaker Ken Burns to share his newest epic, Country Music.

 

He spoke in a hotel ballroom two blocks from a boulevard of windows-thrown-open, live-music honky tonks. The eight-part, 16-hour film premieres on PBS stations nationally on Sunday, September 15.

 

At the conference, Burns said the film isn’t only for country music fans. At the heart of this American art form are honesty, vulnerability and real life. It’s about the joy of love and family, the hurt of betrayal, loneliness, regret, resilience, toil, faith, independence and the lure of the open road.

 

The Mission of Reaching Far and Deep

Leslie at Nashville conference with national PBS figures (right to left)
news anchor Judy Woodruff, commentator David Brooks and
(far left) arts adviser Jane Chu

 

I had the privilege of taking part in a discussion on stage with heavy hitters: (right to left) PBS NewsHour anchor and managing editor Judy Woodruff; NY Times Op-Ed columnist/PBS NewsHour commentator/author David Brooks and (far left) PBS Arts Adviser Jane Chu. We looked at how the arts reach deep within people and we considered Brooks’ proposition that the neighborhood, not the individual, is the essential unit of social change. And we talked about using local knowledge to determine the best ways to convene and authentically engage communities of diverse voices.

 

Just as there’s no quick fix for the broken heart in a country song, there’s no manual for success in the rapidly changing media industry. The spinning evolution of tech choices, viewer options and fragmented audiences requires media makers to be agile and relentlessly purposeful – and that still doesn’t assure success.

 

Here’s an industry expectation that’s a safe bet: In three years or less there will be as many digital screens as live TV screens being used to view programming.

 

PBS KIDS viewing is already there. Digital screens dominate in front of young children, who also use them to play PBS educational video games.

 

Back from Nashville, our local team knows that we need more than quality programming going for PBS Hawaiʻi; we need to offer easy availability. You as a viewer want to be able to watch what you want – when and where you want it. Our Passport streaming service and our website on-demand programs are a start.

 

If PBS Hawaiʻi’s digital strategy goals were a country music song, the title would be “I’ll Go Anywhere With You.”

 

Aloha Nui,

Leslie signature


 

PBS HAWAI‘I PRESENTS
Proof of Loyalty: Kazuo Yamane and the Nisei Soldiers of Hawai‘i

PBS HAWAI‘I PRESENTS - Proof of Loyalty: Kazuo Yamane and the Nisei Soldiers of Hawai‘i

 

Kazuo Yamane, a Nisei Japanese American from Hawai‘i, played a crucial strategic role in WWII. Drafted just before the war, Yamane became a part of the 100th Infantry Battalion. He was plucked from their ranks for his exceptional knowledge of the Japanese language, which would lead him to the Pentagon and to Europe, where he served under President Eisenhower. Yamane would eventually use his language skills to help shorten the war in the Pacific.

 

Preview

 

 

 

NATURE
American Spring Live: Birth and Rebirth

NATURE: American Spring Live - A Pike or short-eared bunny

 

NATURE, television’s longest-running weekly natural history series, has won more than 200 honors from the television industry, parent groups, the international wildlife film community and environmental organizations, including the only award ever given to a television program by the Sierra Club.

 

Preview

 

Birth and Rebirth
Tracing the green wave that sweeps across the continent in spring, see how the rising temperatures and longer days spur plants to awaken and flower, and animals to seek out newly abundant resources for their new families. See bears emerge from hibernation in Maryland and witness the connection that nesting birds have with alligators in the Everglades. Go nest hunting in Arizona and learn how the California wildlands are being reborn after a year of devastating wildfires. Discover how animals have incorporated seasonal change into their life cycles and successful reproductive strategies – all demonstrated by the birth of a lamb in Maine.

 

 

 

INSIGHTS ON PBS HAWAI‘I
Prison Reform

 

At the estimated cost of $525 million, the Governor wants to build a new State jail in Hālawa to replace the outdated and overcrowded O‘ahu Community Correctional Center in Kalihi. A lawmaker has a different, lower-cost replacement idea for OCCC: Buy the underutilized federal detention center near the Daniel K. Inouye International Airport and house inmates there. Meanwhile, a task force says the state should rethink its strategy from locking up people to rehabilitation. What do you think? Join the conversation on Prison Reform on INSIGHTS ON PBS HAWAI‘I. You can phone in, or leave us a comment on Facebook or Twitter.

 

Phone Lines:
462-5000 on Oahu or 800-238-4847 on the Neighbor Islands.

 

Email:
insights@pbshawaii.org

 

Facebook:
Visit the PBS Hawai‘i Facebook page.

 

Twitter:
Join our live discussion using #pbsinsights

 

 

 

PBS Hawai‘i names Jody Shiroma as Vice President of Communications

PBS HAWAI‘I – News Release

315 Sand Island Access Rd.| p: 808.462.5000| pbshawaii.org
Honolulu, HI 96819-2295| f: 808.462.5090

 

For questions regarding this press release, contact:
Jody Shiroma
jshiroma@pbshawaii.org
808.462.5026­

 

February 7, 2019

 

Download this Press Release

 

Jody Shiroma, Vice President, Communications

 

(Honolulu, HI)—PBS Hawaiʻi’s new Vice President of Communications is Jody Shiroma, who will increase opportunities for community access, engagement and partnerships, and oversee the expansion of the multimedia station’s community advisory groups across the islands.

 

Shiroma brings more than 16 years of professional experience, most recently serving as Aloha United Way’s Vice President of Marketing and Communications for 12 years. Prior to that, she was Editor-in-Chief for Sassy and G Magazine, a local youth publication with over 25,000 in distribution.

 

Jody grew up in Hawaiʻi and is a graduate of the University of Hawaiʻi at Mānoa with a Bachelor’s Degree in Journalism with an emphasis in Ethnic Studies. She is a recipient of numerous business awards, including the Hawaiʻi Kai Jaycees’ Outstanding Young Person of the Year, Pacific Business News’ 40 under 40, Pacific Business News’ Women Who Mean Business, and the FBI Honolulu Division Director of Community Leadership Award. She served as a United Way Fellow in 2013.

 


PBS Hawai‘i is a 501(c) (3) nonprofit organization and Hawai‘i’s sole member of the trusted Public Broadcasting Service (PBS). We advance learning and discovery through storytelling that profoundly touches people’s lives. We bring the world to Hawai‘i and Hawai‘i to the world. pbshawaii.org | facebook.com/pbshawaii | @pbshawaii


 

 

PBS NewsHour
State of the Union Address

 

WASHINGTON — President Donald Trump will deliver his annual State of the Union address to a joint session of Congress on Jan. 30.

 

Join us on Tuesday, January 30th at 4:00 pm for PBS NewsHour’s coverage of President Trump’s State of the Union Address, the Democratic party’s response, and in-depth analysis from the PBS NewsHour team.

 

The Democratic response can be viewed below.

 

 



INSIGHTS ON PBS HAWAI‘I
How Cyber-Secure Are You?

 

INSIGHTS ON PBS HAWAI‘I revisits one of the program’s most popular discussion topics from last year – online security. From the internet, to mobile devices, to virtual worlds, it’s becoming more challenging to discern between genuine threats and ones exacerbated by the media. Meanwhile, cyber-criminals are becoming increasingly aggressive in their strategies. The experts who appeared in last year’s discussion, including guests from the FBI’s Honolulu Division and the University of Hawai‘i, return with the latest information and advice on preventing and avoiding online security breaches.

 

Join us during our live discussion by phoning in, or leaving us a comment on Facebook or Twitter. INSIGHTS is also live streamed on pbshawaii.org and Facebook Live.

 

Phone Lines:
462-5000 on Oahu or 800-238-4847 on the Neighbor Islands.

 

Email:
insights@pbshawaii.org

 

Facebook:
Visit the PBS Hawai‘i Facebook page.

 

Twitter:
Join our live discussion using #pbsinsights

 

 

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