About Us


PBS Hawai‘i is the only locally owned, statewide television station in Hawai‘i, serving the Islands since 1965. We are a 501(c)(3) nonprofit educational organization.


We are the sole Hawai‘i member of the trusted Public Broadcasting Service (a PBS community licensee), and the only licensed educational broadcaster in the state.


Essential to our work is knowing the community that we serve. We offer local content and engagement that follow our mind, heart and na‘au (gut). While we enjoy a multimedia approach to technology, it’s very important to us to maintain the human touch in all we do.


PBS Hawai‘i is mostly supported by the community, through the gifts of individuals, families, businesses and charitable foundations. Fifteen percent of our operating budget comes indirectly from the federal government, through the nonprofit Corporation for Public Broadcasting.


Our Mission
We advance learning and discovery through storytelling that profoundly touches lives.


Our Vision
We see PBS Hawai‘i as a digital touchstone for the community, connecting and convening citizens of all ages in civil discourse, appreciation of culture and the arts, lessons of history and in shaping Hawaii’s future.


Our Values
In this most ethnically and culturally diverse state in the union, we are committed to upholding Hawai‘i’s universal values:


Pono – rightness and balance
‘Imi Na‘auao – knowledge and wisdom
Aloha Kekahi I Kekahi – respecting the dignity of others
Kūlia I Ka Nu‘u – strive for excellence
Kuleana – responsibility for the collective good
Lōkahi – collaboration and unity
Mālama – protect and care for


We also operate under the Public Media Code of Integrity (PDF).