In the twentieth century, the Maori of New Zealand all but lost their tattooing tradition. Only the women who continued to sport the traditional chin design ensured that the art did not disappear completely. Today, a tattoo renaissance is underway, and artist Gordon Toi plays a key role in the process. Using modern machines to weave ancient patterns reflecting the powers of the natural world, Gordon has made it his life’s quest to ensure that the art of ta moko can continue to flourish in the twenty-first century and beyond. His studio House of Natives is more than a tattoo shop—it is a cultural institution and a place where one feels the presence of the sacred.