Burt, travel expert Steve Perillo and Burt’s son Nicholas, spend a week in Florence. They visit the Salvatore Ferragamo Museum and discover why Marilyn Monroe, Greta Garbo, Audrey Hepburn, Lauren Bacall, Sophia Loren and Julia Roberts wore his shoes in their movies. They find out how product placement influenced the artworks of the Renaissance and tour the great tourist attractions of the city.